Digital Consumer Technology In Today’s Marketplace

The use of social networking sites over the past decade has brought about a number of technological advances in other ways of business as well. E-commerce has even moved itself over to make use of sites like Facebook, Instagram and Pinterest once search engines changed their algorithms to adapt to where the flow of online visitation had migrated. Now that social networking sites have become a hub for most human interaction, it is no surprise that technology would be molded around this model as well. Some have been more successful than others, and others have fallen by the wayside.

One of the leading successors in the digital consumer technological field is visual detection. Advances have been made to where consumers can snap a picture of any given 1, 2, or 3 dimensional image and have it be processed and analyzed for more information. Not only can consumers find out who made the item in question, they can also make purchases instantly once the identification has taken place. Retailers are also integrating this system into their businesses, for they have set it up so that potential customers can redeem coupons, find items that go with the ones they have searched for, expanding their way of selling to the public suggestively.

Not only has visual detection technology become important in the consumer world, but companies are spending millions integrating this new form of technology into their security systems. From banks, to even military, visual detection can help identify the authenticity of those gaining access to buildings and even information that is held for certain levels of clearance. This new form of technology will be integrated into other parts of daily life as the years go on, for the amount being spent on it annually is immeasurable.

Not all the fruits of social networking site influence have been profitable on a long term scale though. Competing with the leaders of social networking has proven to be an almost laughable endeavor. One major example is Google+, for no matter how hard Google tried to make it become a relevant aspect of Google user’s lives, nobody wanted it. Besides, everyone was already socializing with the ones they wanted to interact with on Facebook anyways. Many claim that Google+ was nothing more than a failed attempt to try and reinvent the wheel. There simply was no need. Sadly, tons of money was spend trying to make it appealing to the public, without avail. Luckily though, Google has no shortage of disposable income to use for investing in failed products like this.

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